Transcription

interesting grocer and actually theres two parts to it What is a bran and what is a branding brand and branding Its on Its two different things arent the same So lets understand What is the brand A brand is basically what people think off you right And branding is uh it is how you influence what the thing off you and you can influence People usually market years and on cos influence people Ah through their marketing communication right with the gods So lets take an example off a brand called off right If bra if thou actual is not influencing you about dough then you will think ofour dough as any other soap Right Um but then when they influence you in terms of what bra war does dope grandstand for then you will say OK it is about you know a woman empowerment It is about real beauty you know it is about all of those attributes off What a jewel and del are Dont want youto think about the brand called All right So thats the difference between what Brandon Brandon is Brandon gives meaning to the brain and Brandon it says if you dont influence then people will have their own meaning which is which is basically harmful because then Rick loses all its relevance So thats why branding is very important to build a brand Thats why you know Big Brians do advertising the constantly communicate or this stand for why they do what they do and all of those things which is so important because then the message is very clear The customers understand that this is work it stands for Thats why the differentiation is created in their mind which is very very important because when you make that purchase decision when you are buying the our dough product you want to actually buy for the reasons why the brand what the brand stands for right and not for any other reason So thats very important because of the decision buying vision they want you to convert and by only a dove in on any of the soap right So thats why branding becomes very very critical in building a brand brand identity On the other hand is about look and feel How does the soap packaging local does the soap structure low Crowders a logo look within those so product right what is a formed and all of those things right It has to create this whole It has to go with the purpose of the brand and all of those things Thats brand identity Thats very very important for anybody who wants to differentiate themselves in the market branding is crucial