Transcription
we tell you about a psychological concept which is really practical in the Indian scenario and that is the horn and halo effect Now What is the halo effect Taylor defectors If the first point of contact has been so positive that everything about the particular product is now positive for the customer if on the other on the other hand the horn effect is the first point of contact has been negative Everything about the company everything else is going to be negative This especially very prominent in in in a country like India where in people make most of the decisions through emotions and not really logically or they dont do an extensive research In fact they trust people and their emotions So thats the reason especially in a place like in there You have to make sure that if you are trying to go out there on youre trying to you know the first point of contact needs to be very very good If you really wanna create a good brand take care See you tomorrow
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